Squarespace Website for a Wellbeing Coach and Mentor
3-Day website build, plus extras | Timeline: 2 Weeks
This client site was for a women’s wellbeing coach and mentor. I created the homepage, a blog, I wrote the web copy, designed the logo and PDF freebie resource, curated the colour palette, typography and created a handy custom brand style guide.
This site was for a new business as a women’s wellbeing coach and mentor. Kelly offers older women her spiritual and mindset tools to help navigate life’s challenges with abundant joy. She came away with a brand and website to help attract her best-fit clients.
The starting point
As this was Kelly’s first website, she felt direction on all aspects of this project was needed. Kelly had dreamt of having her own website for a long time, with previous failed attempts and money lost with other designers. I soon realised that I would need to take things gently with Kelly as she freely admitted that she was a bit scattered with weak tech skills. She also shared that she was afraid to start after so many failed attempts and losing investments.
Goals for the website
A welcoming site for older women looking for spiritual and mindset tools
A simple way for her to sharing personal insights via a blog
An uplifting, welcoming, reflective website with a feminine feel and visual identity
What I did
Website strategy before any designing
One page website with a custom blog page
Web copy developed by me, with Kelly’s collaboration
Full logo and favicon (browser icon) developed from my client notes and then tweaked based on live client feedback
Colour palette and typography
Custom brand style guide
PDF design for a freebie and set up within the finalised site
The brand behind the site
Based on Kelly’s wishes and the brand, I chose a palette that was feminine, fresh and modern. Kelly’s preference was a traditional script font for the headings, and I also chose a modern, easy to read font for paragraphs. The full logo featured a butterfly since that was a favourite icon for Kelly and fitted in with the theme of her work and the clients needing her help. The custom butterfly icons also suited the site for that little extra touch and also as a browser icon.
These choices fitted well with Kelly’s audience because they added to the feeling of calm, reassurance, and being welcomed into a space that would feel just right for someone who was seeking help in a time of older life transition or challenges due to looking after an unwell partner, bereavement, or relationship struggles.
I also made a Brand Style Guide so that Kelly would have a handy resource with all her branding details in one place to refer to when needed. This was also shared within the back end of her website for easy access.
How we worked together
We had our initial video discovery call where I asked various questions about her business, her primary goal, vision for the future, the kind of clients she wanted to attract, her experience, colours she liked, and how she wanted the website to feel for first-time visitors.
Our strategy session involved some deeper questions to get to the heart of Kelly’s best-fit clients, her messaging and brand voice for the website.
From there, I developed the visual brand identity based on my notes. I presented various ideas to her and we talked through each. After choosing one idea, I finalised.
I carried out full copywriting and made tweaks based on client feedback.
Once I had built the site, including all content such as images, the agreed visual identity, the approved web copy, we went over everything together before final approval was given.
We launched her site together and then met for some training sessions, with an accompanying video for her to follow when adding future blog posts.
What changed
Kelly reported that she was thrilled with her site and had received positive feedback right away. She felt happy to share her website via her Instagram and Facebook accounts. Kelly loved the colours and layout and was happy with the content and feel of the site. She felt confident it would be an asset to her business and help move things in the right direction. Kelly also appreciated my help during our strategy session for uncovering her dreams, goals and priorities for moving forward with her business. She felt the end result was better for having the right questions asked before getting started with any designing.
A client testimonial from someone who was afraid of starting
“I wanted to build a website for a long time, and after many failed attempts on my own and with other designers, I finally found Jane!
I was afraid to start after so many failed attempts and losing investments.
This time was different. Jane knew how to get in my soul and create an atmosphere of trust and understanding. She helped me uncover my desires and goals for the website.
Let me say first off that Jane asks the right questions. She is a great listener and has the skill and expertise to put it all together.
I learned my own priorities through her probing and intuition was able to encapsulate my visions. I was not the ideal customer. My tech skills were pretty weak and I was a bit scattered but Jane demonstrated tremendous patience working with me on all my challenges for a beautiful end product.
The result is more than I could have imagined. Her guidance with colors, editing, layout and content made for a visually beautiful work of art. I feel emotionally and visually drawn to the site which is what I envisage my clients will feel. I feel proud to share my site. I hold a pretty high bar when it comes to branding and I feel confident that this will help me move my business in the right direction. If you choose to work with Jane, you won’t be disappointed.
Thank you, Jane.”
- Kelly Driscoll, The Soul-Filled Life Coach
What’s Included With The Website
The Quickstart website includes the following:
Your website built on my own proven design foundation
Up to 5 pages, built and styled with your content (home, about, work with me, services, contact, or whatever suits your business)
Legal pages added using your content (don’t worry; I have recommendations)
Functional pages like a custom 404 page and a thank-you page
Every page checked and tweaked so it looks fab on both desktop and mobile
Not quite right? Choose one of the options below.
The Custom Website Project
A one-of-a-kind Squarespace website built around your brand, your clients, and your goals. Strategy first, beautiful design second. And a calm, supported process from start to launch.
Fully bespoke. Fully done for you.
Projects £3,500+
Squarespace Help Session
Stuck on something specific?
Book a 90-minute session and let's get it sorted.
Price £175/90 minutes
Squarespace Website Maintenance
A focused session to refresh, fix, update, or glow up your existing Squarespace site.
Fast, thorough, and all done for you.
Half-Day · £349 | Full Day · £698
FAQ’s
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A site with one page would be less than the Quickstart foundation price of £2,495. This site also had paid extras like visual branding, web copywriting and PDF design.
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This project took a couple of weeks because the scope was larger. Let’s talk through your needs. If you’re happy to gather content yourself with my guidance, the build takes 3 days.
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Yes. If needed, I can also review your words for £50/page, or I offer full copywriting. We can chat through this on our discovery call.
Ready To Launch a Website That You’re Proud Of?
You’ve spent long enough struggling to get something on the go. I’d love to take this off your hands. Once I receive your email I’ll be in touch within 48 hours on working days.
