Meet Jane: Website & Brand Support for Purpose-Driven Businesses
Squarespace Designer & Virtual Assistant
With thoughtful design and behind-the-scenes support, I help small businesses grow with confidence—minus the overwhelm.
I’m here to help purposeful, seasoned (and new) business owners cut through the overwhelm with Squarespace web design that aligns with your vision and attracts the right clients—without the tech stress. Alongside strategic website audits, ongoing web maintenance, flexible Squarespace support, and Virtual Assistant services, everything I offer is designed to keep your business moving forward with clarity and ease.
As a Harrogate web designer based in the UK—and supporting clients worldwide—I bring together thoughtful design, grounded strategy, and practical support. Whether you need help refining your site, staying visible and consistent, or finally getting those admin and marketing tasks off your plate, I’m here to walk with you every step of the way.
COACHES | CONSULTANTS | EDUCATORS | THERAPISTS | CREATIVES | PERSONAL BRANDS
Strategic websites & support for purposeful businesses. =)
Hi, I’m Jane…
Before becoming a Website Designer & VA, I wore many hats.
I’ve always been drawn to creativity, connection, and helping others bring their meaningful work to life. Even as a dreamy teenager, I knew I wanted to run a business that empowered like-minded people to share their work with the world.
Fast-forward through years of experience—artist, brick-and-mortar business owner, complementary therapy practitioner, corporate employee (UK & USA)—and that dream has become my reality.
How I Got Here…
My journey back to creativity started when my children were young, rekindling a passion that led me to sell my artwork globally, teach online, and host art retreats. But even while building my art career, I was drawn to design, organisation, and tech. From desktop publishing in the ’90s to DIYing websites on platforms like Blogger, TypePad and WordPress, I realised I had a knack for blending creativity, strategy, and digital know-how.
Over time, small business owners kept asking me for help—with branding, websites, and getting organised. That’s when I knew it was time to transition from creating art to helping businesses like yours show up with confidence.
Now, I offer Squarespace website design, website strategy audits, VIP maintenance days, Squarespace help calls, and virtual assistant support—giving you back time and clarity to focus on what you do best.
Helping Small Businesses Thrive
I Get It… Running a Small Business is a Lot
You started your business to do what you love—not to spend hours stuck in tech headaches, admin chaos, or endless to-do lists.
Your website doesn’t feel like ‘you’ (or worse, it’s out of date and holding you back).
You know your online presence could be working harder, but where do you even start?
You’re drowning in admin and marketing tasks that you never have time to get to.
You just want things sorted—without spending hours Googling how to fix them.
That’s where I come in.
With a blend of creative artistry, strategic insight, and digital know-how, I help business owners like you:
✔ Create websites that feel like home – a place that looks beautiful, functions seamlessly, and truly reflects you.
✔ Get clarity on what’s working (and what’s not) – so you’re not guessing, but growing.
✔ Stay on top of website maintenance – with support that keeps things running smoothly, saving you stress.
✔ Tackle the admin and marketing jobs that keep getting pushed aside—so you can focus on what you do best.
Because when your website and business support are sorted, you get more time, more ease, and more freedom.
My Approach…
Running a business isn’t always stress-free, but building a business can be aligned, empowering, and less overwhelming — especially when you have the right support.
With this holistic, thoughtful approach, I help small businesses create digital spaces that are:
✨ Visually stunning
✨ Effortless to manage
✨ A true reflection of your work and values
✨ The Heart & Strategy Behind Every Project
🔹 Authenticity & Trust – I believe your website should reflect the real you—so your dream clients can connect with your brand in an honest, human way. No gimmicks. Just thoughtful design and meaningful communication.
🔹 Collaboration & Partnership – Great results come from working with you, not just for you. Whether you know exactly what you need or want a guiding hand, I’m here to walk alongside you with support, strategy, and clarity.
🔹 Clarity & Purpose – From your messaging to your layout, everything I do is rooted in clarity. Together, we’ll create a site that’s easy to navigate, beautifully structured, and purpose-driven—so it works for your business.
🔹 Creativity with Strategy – Your brand deserves to shine through a design that feels beautiful, distinctive, and intentional. I balance aesthetics with functionality to help you stand out online—and connect with the clients who matter most.
🔹 Encouragement & Ease – Tech overwhelm? Design indecision? I bring calm, clear-headed guidance to the process, making things feel simple and achievable—because building your business should feel empowering, not stressful.
My Dream Collaborations
I work best with small business owners who:
💡 Are ready to step into the next phase of their business with a stronger, more aligned digital presence.
💡 Want an expert to take the stress off their plate—whether that’s website design, maintenance, or admin support.
💡 Know the power of a strong brand but need help making it happen.
💡 Care deeply about their work and the impact they have in the world.
💡 Value guidance and collaboration (I’m here to support, not just ‘do the tech’!).
💡 Want a Squarespace website that works for them—not one that gathers dust.
If this sounds like you, I’d love to help bring your vision to life. Let’s get your website and business running smoothly—so you can focus on what truly matters.
Get To Know Me
When I’m not working, I appreciate living in beautiful rural 🚜 Yorkshire, UK 🇬🇧, surrounded by nature 🍄. My husband and I have young adult children, and we’ve been married for 20+ years.
We have a very cheeky German Spitz Mittel dog 🐶 who keeps me company when working.
I consider myself a lifelong learner 👩🏫 and deeply curious 🧐. I’m passionate about reading 📖, cooking healthy meals 🍲, living a joyful ‘second half’ 💃🏼, spending time in nature 🌳, and indulging in dark chocolate 🍫.
I find joy 🤩 in the simple pleasures 🪴 of life.
MORE… I’m a midlife woman, an HSP, INFP (the Idealist), and #7 (the Enthusiast) on the Enneagram.
KIND WORDS
“Working with Jane has been a really insightful experience. The brand discovery process has provided me with both clarity & direction for future endeavours.
Jane is professional, talented & knows exactly how to convert a design idea into reality. I highly recommend her for brand, website & strategic coaching support.”
Anne-Marie Swires of Uruniq - Full Re-Brand, Custom Website Design, Photography, Branding & Copywriting Client
KIND WORDS
“Jane worked creatively and patiently with us to develop a website that truly reflected our brand. She also worked tirelessly to resolve technical issues and effectively partnered with some of our other suppliers to seamlessly integrate the site with our other IT systems. She became very much part of the team and managed the project effectively using Asana. She is also very reliable and responsive to queries and questions. I would highly recommend Jane to build your Squarespace website”.
Shirley Gaston, Owner of Azesta Limited - Website Design Client
Favourite Projects
