Squarespace Web Design For Coaches
You know your coaching helps. So, let’s make your site super clear to the people who need it, with a modern site that explains your services and makes it easy for fab clients to book a discovery call.
I offer Squarespace web design for coaches of all kinds: life, business, health and wellness, executive and career. There’s my 3-Day Quickstart, or if you’d like a fully bespoke site, custom projects are ideal. Both begin with a free discovery call.
When Your Offer Makes Sense to You, But Not Yet To Anyone Else
SOUND FAMILIAR? Secretly, you might be thinking...
“I know exactly what I do, but I can never explain it properly on my website and I don’t want to rely on AI.”
“I’ve got a DIY site and a booking link, and it all feels a bit thrown together.”
“People say lovely things about my coaching, but I’ve realised that none of it is on my site.”
“The design of my site doesn’t really match who I am, my services, or how I sound.”
You’ve built something people get great value from.
Your website’s job is to help the right person see that quickly, and take the next step.
What A Coach’s Website Needs To Show
✧ Who you help, and the change they come to you for, in their words and not the name of your training
✧ Your offer: what it is, how it works and how long it lasts
✧ Proof: testimonials with real names (with permission), placed near your calls to action
✧ A clear and simple way to book a discovery call, without hunting
✧ A way to stay in touch, such as an email sign-up
✧ You: a warm photo and a short story that fits the work
✧ Plain English, calm design and a layout that works on a phone
For Every Kind Of Coach
Business and executive coaches. Credibility is always first: your experience, your programmes, who you’ve worked with and a clear route to a call.
Life and career coaches. Warm and specific: the situations you help with, what sessions are like and what happens after someone gets in touch.
Health and wellness coaches. Calm and careful: clear about what you do and don’t offer, with no promises about results.
Online coaches. For an online coaching website: booking, payment and, if you run a programme, a members’ area or course.
“I felt very disappointed in the functionality of our old site. I appreciated Jane’s design, responsiveness and willingness to adapt and change.
I now feel much more confident about us editing and keeping up to date. I feel happy that we have a site that works for us.”
Shirley Gaston, Owner of Azesta
Which Route Suits You?
DIY Template
Best for: New coaches who enjoy building it themselves.
Who builds it: You
Pages: Your choice
Words: Yours
Price: £295
3-Day Quickstart
Best for: Coaches who know their offer and want it done quickly
Who builds it: Me, in 3 days (once I have all content)
Pages: Up to 5 (can add extra for a fee)
Words: Yours using my web copy resource. (I can review them for £50 per page)
Fixed: £2,495
Custom Website
Best for: Coaches who want a bespoke design, more pages, more complexity and more strategy
Who builds it: Me, in a 2-week build
Pages: Up to 7 (can add extra for a fee)
Words: Yours, first-pass copy, or written by me (web copy £850)
From: £3,500
Optional Extras That Suit Coaches
Scheduler: £345. One calendar, set up, connected and tested.
Email marketing set up: £495, or £595 with 3 emails written for you.
Wordmark logo: £250.
Additional pages: £225 each.
Already use Flodesk, Kit or Mailchimp, or a booking tool that’s fully set up? I’ll connect it for you.
How It Works
A free discovery call. We talk about your coaching and which route fits.
Your content. For Quickstart, you send your words and images at least a week before the build. For Custom, we start with a strategy session.
The build. 3 days for Quickstart, 2 weeks for Custom.
Launch and handover, with 2 weeks of email support.
See the 3-Day Quickstart and Custom Website Project for the details.
I’m looking forward to helping you launch your coaching site with calm and attention.
Coach Website FAQs
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With me, it’s a fixed £2,495 for the 3-Day Quickstart (up to 5 pages, with your content ready), or from £3,500 for a fully custom build, quoted individually. My DIY template is £295 if you’d rather build it yourself. You also pay Squarespace directly for your subscription.
Either way, I’ll advise you honestly and without pressure.
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Choose the template if you enjoy DIY and are just starting. Choose Quickstart if you know your offer and want it built quickly. Choose Custom for bespoke design, more pages or extra functionality. Not sure? Get in touch to book a chat and I’ll say honestly which fits.
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Yes. I can set up a scheduler (£345), or connect your existing booking tool at no extra charge if it’s already fully set up.
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Yes. For email, I can connect Flodesk, Kit or Mailchimp, etc. once you’ve built your form, or set up Squarespace Email Campaigns (£495). Courses and members’ areas are quoted as part of a custom project.
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No. Start with a clear offer and a simple site, then add testimonials as you collect them (with permission). A DIY template or the Quickstart may suit you best at this stage.
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Your words, your logo, 10 to 12 images with 1 to 2 headshots, your offer details and any testimonials you have permission to use, at least a week before your build. Custom projects begin with a strategy session.
Note: I can help with gathering your content via a free resource or paid help.
Ready To Make Your Offer Easy To Say Yes To?
You’ve built something special. Come for a free, relaxed discovery call (bring your fave drink), tell me about your coaching, and we’ll work out which route suits you. There’s no pressure. ☕️

