ANY WEBSITE PLATFORM: WIX, WORDPRESS, WIX, SHOWIT & SQUARESPACE

90-Minute Web Strategy Session

Leave with a clear, actionable plan for your website, and the confidence to move forward.

Your website should be working for you — not looking pretty while your ideal clients click away. Let’s change that.

That’s where my 90-minute website optimisation strategy slot comes in.

Let me help.

Tell Me What You Need ↓

Who Is a Strategy Consultation Session Ideal For?

This session is for you if your website doesn’t sit quite right, but you can’t put your finger on the specifics.

✦ You're not sure why enquiries are slow, but you know something's off

✦ Your site was cobbled together over time and now feels a bit… meh

✦ You've tried fixing bits yourself and ended up in a bit of a pickle

✦ You're ready to invest, you just want to know exactly what to do first

If you nodded at even one of these, this session is absolutely for you.

Woman considering a Web Strategy Session as she looks at her architect website from her desk

90-Minute Web Strategy Session - £175

And yes, it works for any website platform. Squarespace, WordPress, Wix, Showit — if you've got a website, we can work with it.

Every session is tailored, but here's a taste of what we can typically get into:

    • Review your homepage hero and headline — is it speaking to the right people

    • Sharpen your services page messaging and calls-to-action

    • Clarify what makes you the obvious choice for your ideal client

    • Strategic advice on page layout and visitor psychology

    • Competitive analysis and positioning recommendations

    Not sure how you come across to potential clients? We'll work it out together.

    • Identify where visitors are dropping off — and why

    • Review your booking or contact process for hidden friction points

    • Analyse whether your site structure is guiding people clearly

    • Pinpoint missing pages or content that's quietly costing you enquiries

    • Audit your homepage for conversion optimisation

    Sometimes the issue isn't obvious from the inside. A fresh pair of expert eyes makes all the difference.

    • Content strategy for better SEO positioning

    • Direction on keywords and topics for your niche

    • Review whether your site is aligned with your bigger business goals

    • Identify opportunities to reach more of the right people

    Want a deeper dive? I also offer a full Website Audit with Strategy → (all platforms)

Need strategy AND hands-on fixes in the same booked session?

Pair your Web Strategy Session with a Squarespace Help session and we tackle both in one go

  • "My contact form isn't working, AND I'm not getting enough enquiries" — technical fix + conversion strategy

  • "I need a new service page AND want advice on how to position this offering" — content creation + messaging strategy

  • "My mobile site looks terrible, AND I think my homepage isn't converting" — technical fixes + strategic review

Want a deeper dive? I also offer a full Website Audit with Strategy → (all platforms)

What’s Included in Your 90-Minute Strategic Website Consultation?

90-minute 1:1 Zoom call focused on your website and goals
✦ Expert eyes on your site, with honest, clear feedback — no waffle, no jargon
Tailored action plan is sent to you afterwards, so you know
exactly what to tackle first
✦ Practical next steps you can actually implement

Piece of paper with words and an image on it representing the plan that you receive after a Web Strategy Session

Questions? Jump to the FAQs

  • "After the web strategy session, I knew exactly how to adjust my site — and within weeks I started attracting more bookings and enquiries.”

    — Julie, Therapist

Got Website Strategy Questions? Great, I’ve Got Answers

  • If you feel your site isn’t converting visitors into clients, or you’re unsure what’s holding it back, a strategy session will give you clarity and direction.

  • Absolutely. My web strategy sessions cover all platforms, including WordPress, Wix, Showit, and others.

  • Payments are accepted via bank transfer (UK only).

    Payments can also be processed securely via Stripe using a credit or debit card. Transactions are made in GBP (£), and your bank will convert the amount based on its exchange rate. A 3% processing fee will be added to cover transaction costs.

  • Each 90-minute session is £175, paid upfront when you book.

  • I'm a web designer near Harrogate, UK, and work with people worldwide. We'll schedule our call at a time that works for both of us.

  • Yes. You can reschedule up to 24 hours before your session. Please note that sessions are non-refundable once booked.

  • Yes. You can reschedule up to 24 hours before your session. Please note that sessions are non-refundable once booked.

  • Yes. A strategy session is about reviewing, clarifying, and planning — not building. If you’d like me to carry out the work, I can guide you on the next steps.

  • Yes. Many clients choose to book maintenance (if using Squarespace), design updates, or a new project afterwards.

    We can talk about the best next step for your business.

  • The session is 90 minutes, but you’ll leave with a clear plan. If you’d like further support, I offer follow-on options.

  • Often, it’s a mix of unclear messaging, design flow, and SEO basics. A strategy session will help uncover what’s missing and how to fix it.

TAKE IT FURTHER

Ready to Act on Your Strategy? Here’s How I Can Help

Some clients book the strategy session first, then decide where to take things from there. Others know exactly what they need. Either way — I'm here.

From clarity to action, let’s get it done, without the faff.

  • Already know what needs fixing? If you're on Squarespace, add a 90-minute hands-on session, and we'll tackle your priority changes straight away: done-with-you or done-for-you. Find out more →

  • 90 minutes focused on your SEO:

    • Current SEO audit with screen recording

    • Show you how to fix the basics yourself

    • Provide a checklist and resources

    • Quick wins you can implement today

  • I'll research and provide potentially targeted keywords for your industry.

    Please note that ranking is not guaranteed.

  • SEO Session and Keyword Research combined - the full picture, in one go.

Brand styling mock up that works really well with a web strategy session add on.
  • If your session highlighted inconsistency in your visual identity, this gives you a clean, cohesive foundation. You’ll get:

    • wordmark logo using Canva (SVG, JPG, PNG files)

    • custom colour palette (hex codes provided; not Pantone colour)

    • typography pairing (heading + paragraph)

    • handy one-sheet mini style guide

    • social media template(s) created in your Canva account as an optional add-on

  • A curated selection of on-brand stock images — sourced, selected, and optimised for your site so you don’t have to spend hours trawling stock libraries.

    • Up to 15 curated on-brand stock images

    • Resized and optimised for Squarespace

    • Cohesive visual direction across your whole site

    Ideal if sourcing images yourself feels like one task too many. Stock photography costs are paid by the client.

  • Includes up to 4 pages (mid-length)

    If your strategy session revealed that your messaging needs work, I can write clear, considered copy that sounds like you and speaks directly to the clients you want to attract, whether that’s a refresh of existing pages or copy for something new.

  • Need polished brand assets beyond your website?

    I can design:

    • PDF guides and workbooks

    • Presentation slide decks

    • Email signature

    • Business cards (UK only)

    Contact me for pricing based on your needs.

🌿 Following your free enquiry call ↓, I’ll provide accurate costs/timescales.

Not sure which next step is right for you? We can talk it through at the end of your session.

Meet Your Squarespace Designer in Yorkshire, UK

Hi, I'm Jane. Yorkshire-based, and probably the most practical Squarespace designer you’ll meet. 🫖

I don't do waffle. I don't do fluff. I do clear, strategic websites that genuinely reflect the quality of your work, and I'll be honest with you every step of the way.

Over and over again, clients tell me the same thing: they wished they'd done this sooner.

So, let’s get your website working properly.

Light pouring through window with armchair and plant on sill representing the calm after a Web Strategy Session
Bio pic Jane Hinchliffe, Web Strategy Session

Need Something Else?

Not quite what you need? No worries — there's other ways I can help. Have a mooch. ☕️

Ready? Let’s Get Your Web Strategy Slot Booked

Book your 90-minute strategy session and walk away with a clear, prioritised plan for your website. No jargon. No overwhelm. Just proper, actionable clarity, and someone genuinely in your corner.

Linen curtains being drawn open representing the calm felt after a Web Strategy Session