Affordable Website for Coaches: Meet WiseWomen Template
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If you've been cobbling together a website and thinking there has to be a better way — this one's for you. 🌿
Meet the WiseWomen Template: an affordable website for coaches.
Designed specifically as a website for coaches, wellness practitioners, therapists and service-based professionals, it's everything you need to get a beautiful, strategic website live (and faster), without the overwhelm, the guesswork, or the potentially eye-watering web design bill using my flexible design Squarespace template, WiseWomen.
In this blog post, we'll cover:
What WiseWomen is and who it's built for
What's included — and it's a lot more than just a template
How the Site Confident course guides you from start to launch
The done-for-you option if DIY really isn't your thing
Frequently asked questions about getting started
Right then, let's get right to it. ✨
Want help with the template? Take a look at my Template Build, or other ways to work with me.
Why I Built a Web Template for Coaches, Therapists and Health Practitioners
Here's something I hear over and over again from clients:
"I know I need a proper website. I just don't know where to start."
Or worse, they've started. They've spent hours on something that looks a bit meh, doesn't feel like them, and certainly doesn't reflect the quality of work they offer. Sound familiar?
Think of it this way: your website is your digital shopfront. If it looks like it was thrown together on a rainy Sunday afternoon, that's the first impression your dream clients are getting. And you've worked far too hard for that.
That's exactly why I created WiseWomen. 💛 Oh, and it’s great for you guys, too - don’t be fooled by the name!
What Is the WiseWomen Template?
WiseWomen is a flexible Squarespace website template, designed as an affordable website for coaches, health and wellness practitioners, therapists, yoga instructors, and service-based professionals, ideal for those who are ready to present their business effectively online, and from setup to launch in just a few days, not weeks.
It's built around a fictional midlife wellness coaching brand, so every page, every section, and every placeholder has been designed with your audience in mind. No generic lorem ipsum. Nothing random. Just a warm, grounded, beautifully designed template that's ready for your words, your images and your brand.
The design palette is earthy and intentional:
Terracotta and sage green
Deep forest green and warm cream
Rich chocolate brown
Use the brand colours as a starting point, or choose your own.
It uses Philosopher for headings and Nunito Sans for body text — a pairing that feels both elevated and approachable. Exactly the balance your clients are looking for. Again, use my fonts, or choose your own - you know your business best.
Who Is WiseWomen For?
You’ll love this website template if you're a:
Midlife or wellness coach ready to step up your online presence
Yoga instructor or movement teacher who needs a site that reflects the depth of your work
Therapist, psychologist, psychtherapist or counsellor looking for something warm and trust-building
Service-based professional who wants a site that does the selling for you — without feeling salesy
Small service-based business owner who's been meaning to sort the website for, oh, about a year now 😅
If your current website makes you wince every time someone asks for the link, WiseWomen is for you.
Click the link to read website tips for life coaches.
It's Not Just a Template — Here's What's Actually Included
This is where WiseWomen is a little different from your average website template. 🎉
When you purchase WiseWomen, you get the full Site Confident ecosystem. It’s everything you need to go from template to live website, step by step.
Here's what's inside:
The Squarespace Template Itself
A fully designed, multi-page Squarespace website for coaches and well-being professionals
All 15 pages pre-designed and ready to customise:
homepage, about, work with me, services, contact, blog, podcast, scheduling, legal pages, opt-in, thank you, 404, coming soon, Instagram bio link, and more
Essential pages already styled
Meaningful placeholder website copy throughout, so you always know what each section needs, ready for you to customise
A Site Styles Guide page to check your colours are displaying correctly
A Sandbox practice page: your safe space to experiment before touching the real thing
A 50+ flexible, Saved Sections page with ready-made layouts to reuse across your site
The Site Confident Course
An 8-lesson video course, walking you through what you need to know to hit that publish button!
No Squarespace experience needed. Around 2.5 hours of focused training for when you need it. Plus an additional Sandbox and Canva template walkthrough.
Here are the lessons:
Welcome & Orientation to Site Confident
Creative Prep: Getting Your Brand Assets Ready
Overview: Getting to Know Squarespace
Customising Your Template (Parts A & B)
Squarespace Features & Tools
Launch Your Website
Keeping Your Site in Good Shape
Wrapping Up & What to Do Next
The Site Confident Checklist
A printable action list to work through from start to launch. Satisfying to tick off. ✅
The Site Confident Handbook
A detailed PDF companion to the course: lesson notes, expanded guidance, recommended tools, and resources all in one place. Keep it open alongside the videos as you work.
Canva Graphic Templates
8 free Canva templates designed to complement your site: header backgrounds, social share images, freebie graphics, and more.
Site Confident HQ
A dedicated support page built into your template: your home base for resources, links, and getting in touch with me throughout the process.
60 Days of Email Support
Because questions come up, I'm here. 📩
"But I'm Not Techy..." — What the Course Actually Covers
I hear you. Squarespace is genuinely one of the more intuitive website platforms out there, but that doesn't mean it's always obvious.
The Site Confident course is highly flexible. It’s designed for people who have never built a website before, have some experience, or feel comfortable with the workings of Squarespace, but want a fully fleshed-out template to follow for when it comes time to plug in their own content. It covers:
Setting up your brand colours, fonts, logo, and favicon
Replacing placeholder content with your own words and images
Connecting your contact form, newsletter block, and social accounts
Setting up your scheduling page with Acuity (optional)
Understanding SEO basics — page titles, meta descriptions, alt text, and URL slugs
Connecting your domain and choosing your Squarespace plan
A full pre-launch checklist so nothing gets missed
And when it comes to DNS settings, Google Workspace setup, or platform integrations, I point you straight to the Squarespace Help Centre, which is always up to date.
“A brand is the set of expectations, memories, stories, and relationship that, taken together, account for a consumer’s decision to choose one product or service over another.”
Your website is where all of that lives. Let's make it count.
Not a DIYer? There's an Option for That Too
Honestly, the template route is brilliant for those who want to get hands-on with their website. But not everyone does. And that's completely fine.
If you'd rather hand the whole thing over, the Template Build is exactly what it sounds like.
You purchase the WiseWomen template, and I build it out for you: customised to your brand, your content, your business. You end up with a beautiful, launch-ready website without having to touch Squarespace once.
A Note on Design and Accessibility
WiseWomen has been built with accessibility in mind: colour contrast checked to AA standards, alt text guidance baked into the course, and a clean, uncluttered layout that works for all users.
Because a website that's beautiful but inaccessible isn't doing its job properly.
Here’s a post I’ve written on website colour contrast that you might find helpful.
Tools I Recommend Alongside WiseWomen
A few optional tools that work brilliantly with this template:
Canva — for customising your graphic templates and creating on-brand imagery (free and paid options)
Squoosh.app — for compressing images before uploading (free)
Termageddon* — for generating and auto-updating your legal pages. Use code HINCHLIFFE for 10% off an annual plan (affiliate link — I only recommend tools I genuinely use)
Pexels / Unsplash — for free, high-quality stock photography
If you click the Termageddon link and sign up, I may receive a small commission at no extra cost to you.
FAQ’s - WiseWomen Template
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No, you'll receive a contributor invite to the template site once your purchase is confirmed. You can create your Squarespace account from there.
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Nope. The Site Confident checklist follows the course which starts from the very beginning. If you can use a laptop and you're willing to follow along, you've got everything you need.
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That depends on how much time you have and how ready your content is. It’s possible to get your site live within a matter of days, over a weekend, or in between client work. Go at a pace that works for you.
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Yes, Squarespace is fully responsive, and the course includes content on how to use mobile editing to make sure everything looks great on smaller screens.
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The template is DIY, you get the design, the course, and my support, and you do the building yourself. The Template Build is done-for-you, I take the template and build your site for you. Get in touch to discuss →
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You have 60 days of email support from the date of purchase, plus the Site Confident HQ page inside your template, the Handbook, the Checklist, and access to the Squarespace Help Centre. You're well looked after. 🤝
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As this is a digital product, all sales are final.
🌿 Takeaway
Your website should feel like a proper reflection of the business you've built. Not something cobbled together. Not something you're embarrassed to share. Something you're proud to send people to.
WiseWomen gives you the design, the guidance, and the support to make that happen — without the agency price tag, the overwhelm, or the months of back-and-forth.
Ready to get started? Explore WiseWomen and everything that's included. Go here to get to know me.
Or if you'd prefer to hand the build over entirely, get in touch about The Template Build →
Either way, I'm cheering you on. 🎉
“38% of people will stop engaging with a website if the layout is unattractive, and first impressions are formed in as little as 50 milliseconds (Google, 2012).”
Disclosure: This blog post contains affiliate links. If you click through and make a purchase, I'll be compensated at no cost to you.
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