4 Powerful Ways to Attract Your Highest Value Clients
When your business first starts out, you feel wonderful just helping any customer or client.
When you book that slot, take that order, and arrange that 1:1 session with a client - it feels the best!
However, what’s often not talked about is when your business is a stage beyond that but you’re still not consistently attracting your highest value clients and those that make you feel truly jazzed to work with.
Perhaps you’re making a small profit, but the hours you’re working to make that profit are slowly sucking the life out of you.
Look at the next stage, and it’s so tempting to resent those very customers that you first longed for. Burnout is around the corner, and no one needs that.
Instead, you want to work with customers/clients that ‘get’ you. You want to feel enthused just by working with them. You speak the same ‘love language’. They’re fully engaged and on board with the work you are doing together, and you both feel energised.
In the future, you want to help only those that enable you to bring the most value using your honed skills, time, and precious resources to the best of your ability while making a nice profit.
If this is you, here are 4 powerful and proven ways to further hone and attract the highest-value customers that will make you want to jump out of bed in the morning and get stuck in!
1. Get clear about your core message
If you don’t have total clarity around your messaging, i.e., your who, what, how, and why you can help your ideal customer, then it’s almost impossible for your audience to pick up on that too. Without this, you risk confusing the very people you want to reach.
If you’re not sure who your ideal customer is, get my free and editable Ideal Customer Canva profile template.
2. Website design and functionality
If you’re struggling with your website, here are my top 11 most common mistakes for small businesses and how to rectify them.
There’s nothing worse than a website that doesn’t work smoothly or that can’t carry out the functions you need it to. I’ve had this happen when I used WordPress and here are my tips for migrating from WordPress to Squarespace and retain Google rankings (before that, Typepad and Blogger) - it was horrible and a situation that I never want to repeat! The awful reality is that your potential ideal customers will just go elsewhere.
Get the help you need for your website, or perhaps pay for a revamp or redesign or invest in a new website home that you edit yourself and easily add content to, which truly represents your business and brand identity. I can also help you if you’d like to migrate from Squarespace 7.0 to Squarespace 7.1 and utilise Fluid Engine and full mobile optimisation.
Or, perhaps you need a brand overhaul?
Whatever you need, try to address these core problems that are standing in your way.
3. Get clarity around your marketing
Unfortunately, if you’re not focused on your core message, it’s pretty difficult to know which direction to take your marketing efforts. Aim to get clarity and create a strategic plan for realistically promoting your business.
4. Clean up your admin tasks and processes
Having processes that make life run smoothly and conveniently will impress those fabulous customers and clients that are eager to work with you. It will streamline your business and allow you to concentrate on other tasks that will help you make money! Here are some effective business tools to help busy solopreneurs grow and streamline their business.
This blog post provides 4 powerful ways to attract your highest value clients. Remember the importance of getting clear about your core message, having a website that works smoothly, getting clarity around your marketing, and cleaning up your admin tasks and processes. By following these steps, you can further hone and attract the highest-value customers that will make you want to jump out of bed in the morning and get stuck in!
As always, if you don’t feel 100% confident with your branding or website design decisions, I’d love to help.
To get started, simply click the button below to book a discovery call and I will be in touch with you shortly.
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