Squarespace Membership Site and 17 Amazing Ways It Will Boost Your Business Using Member Areas
New from Squarespace - Member Areas
Finally, Squarespace listened to their Users and has launched an add-on service called Squarespace Member Areas - learn more here.
This is Squarespace’s response to MemberSpace and MemberStack and is such great news if you’ve been planning or dreaming of creating member-only pages to monetise your Squarespace site!
Why Member Areas?
A Member Areas paid subscription will help you to monetise your brand through gated content - for example, you could offer:
video training, online classes, premium blog content, and more - any premium content that you think your audience would find helpful.
Note: If you’re currently using MemberSpace or any other solution that’s working well for you, I wouldn’t worry about switching immediately as Squarespace Member Areas has just been officially launched.
Also, here’s a helpful post written by Christy Price - comparing platforms and features.
Why & how Member Areas could be a game-changer for your business
You have oodles of skills and expertise in your ‘zone of genius’ and having a membership site enables you to share those talents AND monetise your brand - that’s always good news!
It gets you noticed and sets you apart from your competitors, and reinforces that you’re an expert.
Use it to share any premium content. This could include a Newsletter, video training, launching courses, webinars, slide-based courses, podcasts, quizzes, tests, e-books, and PDFs. Get your ‘thinking cap’ on, and have a brainstorm - what could you offer?
Having subscribers means that you can expect a level of recurring and reliable revenue. What a lovely position to be in.
Adding premium products or services to your site is a fantastic way for people to test out your offerings without 1:1 input from you (ie. after they’re a member) in terms of your time and energy input.
Puts you on the path to becoming or reaffirming you as a leader in your chosen field.
A beautiful way to build relationships, community and customer loyalty. When you share something of value, this builds rapport and trust = they’ll come back for more 😀
Having a ‘ready-made’ audience will make your marketing activities (you can use Squarespace campaigns) much easier and more targeted - great news as a small business owner who wears multiple hats 🙋♀️!
When you have a captive audience interacting on your site, it’s a wonderful opportunity to do some up-selling that could further serve your audience. Could you offer a free PDF, video training etc?
Knowing that there will be a regular activity for your premium content will encourage and motivate you to keep your content fresh and of good quality.
Memberships can help with exponential growth ie. costs may not surge the greater your membership grows and flourishes, unlike some business models ie. needing bigger premises, more staff, stock, higher utility bills etc.
As you grow your membership, your value becomes MORE valuable and this will ripple out over social media and the glowing testimonials you’ll receive etc.
Having a flourishing membership is a great incentive to keep generating content and pushing the envelope a bit further with what you can offer.
Can provide another income source/funnel to your overall business model which is so important in these uncertain times with Covid etc. Can help to ‘bombproof’ a growing biz.
A membership site gives your audience the freedom to interact with premium content when they want, and in the comfort of their own home.
Members only need a computer and internet connection - they don’t need to do 1:1 work with you or see you in person which is great during the current pandemic.
A thriving membership can provide you with some freedom to seek other business or personal opportunities.
I hope this post has given you some pause for thought and perhaps ignited a little spark for your business! If it has, let me know in the comments below, and if you’d like help setting up your membership site (and a website, if you need that too) using Member Areas, please get in touch by clicking below.
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