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Discover the Perfect Ideal Customer Template

Use your Free and editable Canva template by signing up below.

Discover the Perfect Ideal Customer Template (and Why It Matters)

Do you ever feel like you’re guessing who your ideal customer or dream client really is?

This free, editable Canva template is your shortcut to clarity. Simply sign up below, and you’ll get instant access to a tool that helps you see your ideal customer in full colour—so your messaging, content and website all speak directly to them 😀.

Ideal Customer Template showing what can be edited for your target audience created by Jane Hinchliffe

This isn’t just another worksheet. It’s a strategic resource designed to:

  • Clarify who you serve. When you fill in their traits, challenges, desires and behaviours, you begin to feel who they are.

  • Align every single touchpoint. From headlines to offers, your branding and copy will naturally resonate when you know exactly who you’re talking to.

  • Make decisions faster. No more guessing whether a colour, a phrase or a service add-on will land. You can test it against your ideal customer profile.

Once you download the ideal customer template, you can print it, hang it near your workspace, or keep it open digitally — whatever works best for you. It’s not about someday doing “ideal customer work” when you have time. It’s about embedding it now so your business grows in clarity, consistency and confidence.


Here’s how to get started:

  1. Sign up below using your name and email.

  2. Confirm your subscription — check your email (and spam folder, just in case).

  3. Download your Canva template in a separate email — you’ll be able to edit it instantly.

  4. Fill it in and refer to it often as you write content, set offers or build pages.

I respect your inbox — I’ll only send you helpful tips, resources and occasional insights twice a month. You’re free to unsubscribe at any time — no hard feelings.

Ready to gain clarity and speak directly to your people? Fill out the form below and let’s get you started.